I was looking for something that was not overly sweet. Something that wouldn't knock you in the teeth when you took a hit. Well this was it, at least it works for me. I really don't know how to describe it, it has a nice smooth flavor. It isn't quite as strong as American Patriot but I like to mix the two. if you haven't tried American Patriot that is another good one of the same brand. It too has a great flavor and is not over powering sweet. Just a quick word about Cheap Juice company I cannot say enough kind things about them if I tried. They get your stuff to you in a very timely manner and they are very helpful if you have any questions at all. I would give them a five-star rating as well. Don't hesitate to sign up with them for good savings if you haven't already.